The luxury brand Coach into the second and third tier cities closer to the public

Coach Huaihai Road in Shanghai, Hong Kong Plaza flagship store Zhejiang Online November 11 hearing the famous American leather goods luxury accessories brand Coach recently announced fiscal 2012 first quarter financial report as of October 1, 2011, the company announced that its first quarter sales amounted to $ 1.05 billion, an increase of 15% compared to the same period last year of $ 912 million.At the same time, the company also said that the speed of the future will be a year to open 30 stores in the massive expansion of the Chinese mainland market. It is understood that, Coach Global Direct store the current total of 746, and only 71 in the Chinese mainland, Hong Kong and Macau.If, in accordance with the speed of the 30 year extension.Coach stores the number of two years will be able to double.Defined as a luxury brand, in addition to the upscale shopping center in the first-tier cities, Coach also stores moved into the second-tier and even third-tier cities.This approach will reduce the Coach brand position in the minds of consumers?Many consumers may have questioned: a second and third tier cities will be able to buy the brand, international big? In this regard, President and CEO of Coach China, Mr. Jonathan Seliger replied, "China's population of over one million of the city more than 120, and we hope to close to the customer as much as possible.In order to promote local target consumers, we will open more stores in high-traffic and traffic convenient location to facilitate their purchase. '

Coach outlet, Coach Outlet Online, Coach factory outlet XMAS Promotion-save 47% off

"Coach always improve their ability to innovate, and to allow consumers to enjoy a sense of design and practicality of both products with exceptional value and luxury in the balance between" magic "and" logical ".Now, Coach's products have been widely recognized by consumers. ' Mr. Jonathan Seliger said, "We survey consumers to purchase Coach products.Found that Chinese consumers repurchase rate of 90%, higher than the U.S. and Japanese markets. ' The, Coach every year to spend more than 500 million U.S. dollars to consumers and market research in order to understand the situation of some of the target population of the city.Detailed assessment of the scale of potential spending power of the target cities, in order to open more stores in the region, close to the local consumers.