Tuesday, January 8, 2013

Each other to get through the linkage sales

Guangzhou market: Tianhe City Department Store to buy a gold pendant couple Xiao Han and Ling was extremely excited, Pandora Charms.said Xiao Han cheaper price on Taobao spike products not everyone can grab; some artificial spike discounted items a day and a night without food or drink, tired collapsed next to the computer.Or at the counter, bought a little, you can slowly pick. Expert opinion: traditional businesses should not follow the trend of dual 11 fashion industry experts said the double 11 mainstream customer base for the 80 young people, they accept the ability of new things, more in line with the target customers online shopping requirements, it is expected that online and offline the promotion eventually electricity Chamber of Commerce under the harvest greater effectiveness.The high-end consumer industries, such as the jewelry industry temporarily not be greatly affected, after all, the kind of high-end consumer mainstream population ages too large a number. The experts also pointed out, enter the traditional sales season in the fourth quarter, the retail use of all the space to drive sales the sprint performance dual 11 time at the end of the year, and they will become the sprint business performance boosters. Double 11 just electricity providers, led by 2011 Taobao occasion to hype a promotion out of date, sales of businesses line pull is not large, the traditional merchants imitators necessary, blindly follow the trend will only fall into the vicious competition the old road lost myself. It is reported that the development trend of the traditional outlets and network electricity supplier will play to their strengths, and each other to get through the linkage sales, each with its own exciting.The traditional shop one hand can provide emotional interactive experience, on the other hand, its function in the event of certain changes.The store you want to strive for the high-end customer brand loyalty, such as those by the people must participate in person to complete the type of experiential consumption. Fighting double 11 Who is the winner? Dual 11 electric suppliers and shops to the promotion battle came to an end, from the sales data, electricity suppliers have the last laugh: Lynx Taobao Alipay total sales of 19.1 billion, a year-on-year increase of 260%, the peak number of transactions reached 205,000 pen / minute, and even some clothing brand day sales break the 50 million mark.Day sales of 19.1 billion, while traditional retail can not imagine the astronomical figures.Huge online shopping explosive impact entity mall is an indisputable fact, but I believe that this sales surge in the cost of overdrafts future purchasing power, will be dragged away from the healthy gross profit collective of Chinese e-commerce company, and not enough into the e-commerce ability to enhance the means. http://www.toppandorajewelry.com/pandora-bracelets-c-43.html.  Certain activities must not rely on a sound business model, but day-to-day operating sound.In addition, compared to the physical retailers, the biggest advantage of e-commerce businesses use data analysis to better understand consumers and businesses to participate in the dual 11 promotional and use some to the impulse, and some is expand awareness.The promotion battle gunpowder after electricity are short board exposed.Due to excessive flow within a short period of time, the electricity supplier digit commodity refresh rate, payment the page, warehousing, logistics, customer service and other sectors not exposed to the force; of after complaints heavy businesses unrealistically high original price and then filled with water discount, also became a promotional District ; between electronic business platform in order to compete for business resources to compete for users, mutual pinch badly, forced to stand in line to make a choice to participate in promotional businesses.Previously, exposed Aurora essential oils is electrically locked background, has forced businesses harsh promotion, and then withdrew the shop vicious incident. Compared to the days of the cats, and other electricity providers Amoy given sales performance can be said of the the Yangcheng seven department store participate in the promotion of dual 11 trivial, but it does not mean that the entity department store retail promotional war suffered a crushing defeat.In contrast, allows the department store businesses more soberly recognize that consumers in the promotion of fatigue behind, need more experience marketing innovation highlights, which is killer shops to winning.Grandbuy on weekend Grandbuy night experience marketing has received a very good effect, the day all major brands of windows to invite more than 100 live models do static display Shuainan beauties match the new fashion catwalk, chic small playing shows, children T-Taiwan show, Avatar painted display highlights full.Coupled with on strong-driven efforts to promote, the entire mall each floor, each channel the crowds milling around, cashier big pendulum long queue.Day sales reached 45 million, a record of the sales records of the local department store Friday. In fact, are in the hands of the store holds three trump card, excellent quality of goods through the years to build up goodwill, reputation; Third, service, consumers do not have to worry about the supply of goods such as security.Pandora Sets.The store should pay more innovation in customer service and experience, more positioned to meet the consumers of high-end, personalized, experiential demand function will not just be confined to the shopping, and gradually to the food, entertainment, leisure wealth, and this has been verified in the shopping center have increased in these formats proportion.

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